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CASE STUDY

How Gensco Unified Communications Across 49 Locations After a Major Acquisition

When Gensco acquired Slakey Brothers, the company inherited more than 20 additional locations, multiple communications providers, separate phone systems, and disconnected network infrastructure. Managing technology across 49 locations in seven states became increasingly complex for both IT and accounting teams.

Working with longtime technology partner Netstar, Gensco developed a strategy to simplify vendor management, modernize communications, and build a scalable network designed to support future growth.

The Challenge

Following the acquisition, Gensco faced several operational hurdles:

  • Multiple communications and network providers
  • Legacy phone systems across different business units
  • Limited visibility into infrastructure across 49 locations
  • An aging communications platform nearing end of life
  • Growing complexity for IT support and vendor management

 

Rather than simply replacing hardware, Gensco wanted to standardize technology across the organization while improving performance and reducing long-term operating costs.

The Solution

Netstar guided Gensco through vendor evaluation, communications modernization, and network standardization to create a more unified environment.

The project included:

  • A cloud-based communications platform across all locations
  • SD-WAN deployment to replace legacy MPLS connectivity
  • Consolidation of multiple telecom vendors
  • Standardized bandwidth and network performance
  • Ongoing implementation guidance, vendor advocacy, and strategic support

 

Throughout the project, Netstar remained actively involved in planning, deployment, troubleshooting, and vendor coordination to ensure a smooth transition across the organization.

The Results

The modernization project delivered measurable business improvements, including:

  • Communications standardized across 49 locations in seven states
  • Increased bandwidth throughout the organization
  • Elimination of costly MPLS circuits
  • Network savings that helped fund the company’s VoIP modernization
  • Simplified IT management with fewer vendors and a single escalation path
  • Reduced operational burden for internal IT teams

 

Beyond the technology improvements, Gensco gained a trusted advisor to help evaluate future technologies, manage vendor relationships, and support ongoing infrastructure modernization.

Looking Ahead

As Gensco continues modernizing its communications infrastructure, Netstar remains a strategic partner for future initiatives, helping the organization evaluate new technologies, simplify vendor management, and support continued growth across its expanding footprint.

Download the Full Case Study

Learn how Gensco simplified communications across 49 locations, reduced network costs, and partnered with Netstar to build a scalable foundation for long-term growth.